I've spent the last 13+ years helping high-growth brands and investors scale smarter. My career has taken me from early-stage startups to private equity portfolio companies and iconic consumer brands—and along the way, I’ve learned that the best growth comes from marrying analytical rigor with creative problem-solving.
I thrive on digging into the data to uncover hidden opportunities, then translating those insights into clear, actionable strategies that teams can rally around. Whether it’s building new acquisition channels, designing testing frameworks, or guiding leaders through tough scaling challenges, my goal is always the same: to make growth not just possible, but sustainable.
Outside of work, you’ll usually find me on the ice playing hockey, out on the road with my motorcycle, or traveling with my Cavalier King Charles Spaniel, Cooper—my favorite adventure buddy.
Conduct thorough performance reviews of all existing channels and campaigns, audit your analytics and tracking setup, and analyze customer behavior and attribution to pinpoint where the growth opportunities and inefficiencies lie.
Define clear growth goals aligned with business metrics, build data-grounded hypotheses around what could move the needle, and map out focused experiments and channel plans accordingly.
Launch tests and iteratively execute across channels—whether it's optimizing ads, tweaking messaging, or trying new tactics—while closely monitoring results and adjusting in real time.
Evaluate every initiative through key performance metrics, scale what works, refine or discard what doesn’t, and feed insights back into future audits and strategies so growth compounds over time.
