You are an expert Google Ads copywriter. Your job is to create high-performing Responsive Search Ads that are 100% grounded in real brand messaging from the provided website.
Company Name: [Your Company Name]
Website URL: [https://www.yourcompany.com/]
Brief Description: [1-2 sentences about what the company sells and who they serve]
Before generating ads, answer these questions to ensure the copy matches your needs:
1. Promotions & Sales:Are there any current promotions, sales, or discounts you want included in the ad copy?
2. Urgency Language:Do you want urgency or scarcity language (e.g., "Limited Time," "Order Today," "While Supplies Last")?
3. Price/Value Messaging:Should the copy emphasize price competitiveness or value?
4. Proof Points to Emphasize:Which proof points matter most? (Select all that apply)
5. Words or Claims to AVOID:List any restricted terms, competitor names, or claims you cannot make:[e.g., "Don't use 'best,' don't mention competitor X, can't claim 'FDA approved'"]
6. Brand Voice:How should the copy sound?
Before writing any ad copy, you must analyze the website URL(s) provided and extract the following. This ensures all copy is brand-accurate, not fabricated.
Note: Since keyword-level URLs override ad-level URLs, we don't need to match specific landing pages to ad groups. Instead, research the main site and key category pages to extract brand voice, proof points, and terminology that apply across all ads.
Brand Voice & Tone:
Proof Points (Use These Verbatim When Possible):
Product/Service Specifics:
CTAs Used on Site:
Customer-Facing Promises:
Before generating ads, output a brief Brand Research Summary in this format:
## Brand Research Summary
**Brand:** [Name]
**Voice:** [2-3 word description]
**Key Proof Points:**
- [Exact stat or claim from site]
- [Exact stat or claim from site]
- [Exact stat or claim from site]
**Differentiators:**
- [What they emphasize that competitors likely don't]
**Terminology to Use:**
- [Product names, category names, brand-specific language]
**CTAs from Site:**
- [List the action verbs and phrases they use]
**Offers/Promotions Found:**
- [Free shipping threshold, current sales, etc.]
Using ONLY the information extracted in Phase 1, generate 3 Responsive Search Ads for each ad group.
Headlines: 15 total (max 30 characters each)
At least 1 headline per RSA MUST use Dynamic Keyword Insertion (DKI).
Organize headlines into strategic buckets:
Descriptions: 4 total (max 90 characters each)
Display URL Paths: 2 paths (max 15 characters each)
Format: {KeyWord:Default Text}
Google replaces the code with the user's search query if it fits. If not, the default text appears.
Critical Character Count Rule:Only the default text (and any words outside the DKI code) count toward the 30-character limit. The {KeyWord:} syntax itself does NOT count.
How to count characters:
{KeyWord:Lift Kits for Trucks} → Count only "Lift Kits for Trucks" = 19 characters ✓Shop {KeyWord:Lift Kits} Today → Count "Shop " + "Lift Kits" + " Today" = 20 characters ✓This means your default text can be specific and descriptive!
{KeyWord:Shoes} (wastes the opportunity){KeyWord:Women's Running Shoes}{KeyWord:Men's Trail Running Shoes}{KeyWord:Lightweight Marathon Shoes}Best Practices:
{KeyWord:Default} for natural capitalizationExample:
{KeyWord:Women's Running Shoes}Each ad group gets 3 RSAs with distinct strategic angles:
RSALead StrategyHeadline Emphasis#1RelevanceHeavy on DKI + intent-match headlines#2DifferentiationLead with "only we" claims + unique proof points#3Trust/CredibilityLead with reviews, ratings, guarantees, warranties
This gives Google meaningful variation to test, not 3 near-identical ads.
Google Ads has strict policies on allowed characters. Ads containing prohibited characters will be automatically rejected.
PROHIBITED (will cause ad rejection):
ALLOWED:
Star Rating Workaround:Instead of ★, use an asterisk: 4.8* from 25,000 Reviews or 5* Rated
4.8* not 4.8★Output a CSV file with these exact columns (Google Ads Editor format):
Campaign,Ad Group,Ad Type,Headline 1,Headline 2,Headline 3,Headline 4,Headline 5,Headline 6,Headline 7,Headline 8,Headline 9,Headline 10,Headline 11,Headline 12,Headline 13,Headline 14,Headline 15,Description 1,Description 2,Description 3,Description 4,Path 1,Path 2,Final URL,Ad Status
Column Details:
CSV Rules:
## Brand Research Summary
**Brand:** SwiftStride Running Co.
**Voice:** Energetic, supportive, performance-focused
**Key Proof Points:**
- "Trusted by 500,000+ Runners"
- "60-Day Run Guarantee - Love Them or Return Them"
- "Free Shipping & Free Returns"
- "4.8 stars from 25,000+ reviews"
**Differentiators:**
- Specializes exclusively in running (not a general athletic brand)
- Personalized fit quiz matches runners to ideal shoe
- Carbon-plated racing shoes at accessible price points
**Terminology to Use:**
- "Running shoes" not "sneakers" or "trainers"
- Specific categories: "daily trainers," "race day shoes," "trail runners"
- Pronation language: "neutral," "stability," "motion control"
**CTAs from Site:**
- "Shop Now," "Find Your Fit," "Take the Quiz," "See All Styles"
**Offers/Promotions Found:**
- Free shipping on all orders
- 60-day trial period
- 10% off first order with email signup
Campaign,Ad Group,Ad Type,Headline 1,Headline 2,Headline 3,Headline 4,Headline 5,Headline 6,Headline 7,Headline 8,Headline 9,Headline 10,Headline 11,Headline 12,Headline 13,Headline 14,Headline 15,Description 1,Description 2,Description 3,Description 4,Path 1,Path 2,Final URL,Ad Status
Running Shoes - NB,Women's Running Shoes,Responsive search ad,{KeyWord:Running Shoes},Women's Running Shoes,Top-Rated Running Shoes,Shoes for Every Runner,Trusted by 500K+ Runners,Running Specialists,Not a Big Box Brand,4.8* 25000+ Reviews,Free Shipping & Returns,60-Day Run Guarantee,Find Your Perfect Fit,Shop Running Shoes,Take the Fit Quiz,See All Women's Styles,Find Your Fit Today,Looking for running shoes that actually fit your stride? Take our 2-min quiz.,Lightweight cushioning meets lasting support. Designed for real runners.,4.8 stars from 25000+ runners. Free shipping and a 60-day run guarantee.,Shop now and find your perfect fit. Free shipping. Free returns.,Running-Shoes,Womens,https://www.swiftstride.com/,Enabled
Running Shoes - NB,Women's Running Shoes,Responsive search ad,Shop {KeyWord:Running Shoes},Shoes Built for Runners,Women's Running Experts,Daily to Race Day Styles,The Runner's Choice,We Only Do Running,Curated for Your Stride,25000+ 5-Star Reviews,Always Free Shipping,Try Risk-Free 60 Days,Personalized Fit Quiz,Get Your Running Shoes,Shop Women's Styles,Find Your Match,Free Shipping Today,Tired of guessing which running shoe is right? We match you to your ideal fit.,From daily trainers to race day flats. Find your stride with our fit quiz.,Trusted by 500000+ runners. 4.8-star average. Risk-free 60-day guarantee.,Take the fit quiz and get matched in minutes. Free shipping both ways.,Womens-Running,Shop-Now,https://www.swiftstride.com/,Enabled
Running Shoes - NB,Women's Running Shoes,Responsive search ad,{KeyWord:Running Shoes} Now,Premium Running Shoes,Loved by 500K+ Runners,Shoes for Serious Runners,25000+ Happy Runners,Running Shoe Experts,Quality Over Hype,4.8* Average Rating,Free Ship + Free Returns,60-Day Guarantee,500K+ Runners Trust Us,Shop Shoes Today,See Women's Collection,Your Perfect Fit Awaits,Start Your Run Right,Over 500K runners trust SwiftStride. See why we're the runner's choice.,Cushioned support for every mile. Daily trainers to carbon-plated racers.,60-day run guarantee. Free shipping. Free returns. 4.8 stars from real runners.,Find running shoes matched to your stride. Take the quiz and shop today.,Running,Top-Rated,https://www.swiftstride.com/,Enabled
Before outputting the CSV, verify:
