Available for work
Katie Freiberg
I help brands and investors unlock smarter growth—blending data, creativity, and strategy to scale what works without wasting what doesn’t.
Katie Freiberg Headshot
13+
Years of growth marketing experience
10+
Channels Managed
$100+MM
Media Dollars Managed
About

Meet Katie

Trusted Growth Partner for High-Impact Brands

Welcome! I’m Katie Freiberg, a growth marketing leader passionate about helping ambitious brands and investors scale smarter. Over the past 13+ years, I’ve partnered with high-growth companies and portfolio brands to tackle their toughest challenges—whether that’s building multi-channel strategies from the ground up, restructuring programs to unlock profitability, or uncovering new opportunities hidden in the data.

My superpower is making the complex simple: translating analytics into clear strategies that unlock growth without the guesswork. I love connecting the dots between data, strategy, and execution—helping teams not only hit their targets, but also build the confidence, clarity, and frameworks to keep scaling long after the first wins.

Expertise

My Core Strengths

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Leadership & Growth Advisory
Building and leading in-house teams, partnering with C-suite and investors, due diligence for portfolio companies, and more.
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Channel Strategy & Management
Paid social, search, shopping, YouTube, TV/OTT, podcasts, influencers, direct mail, out-of-home, and more.
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Measurement & Analytics
Incrementality testing, MMM tuning, marginal analyses, dashboard development, CAC/LTV modeling, and more.
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Brand & Performance Integration
Balancing brand building with direct response, scaling while maintaining efficiency.
Experience

My Growth Journey

Right Side Up
Investor Operating Partner
March 2024 – Present
Backcountry
Interim Head of Growth Marketing
October 2023 – October 2024
TSG Consumer
Investor Operating Partner
March 2020 – April 2023
ThirdLove
Head of Growth
September 2018 - March 2020
Machine Zone
Lead Media Buying Analyst
June 2016 - June 2018
Shoptiques
Director of Paid Marketing
October 2015 - April 2016
Thumbtack
Acquisition Marketing Specialist
September 2014 - October 2015
One Kings Lane
SEM Manager
January 2013 - July 2014